As our minds turn to chocolates, flowers, and other forms of romance, let's think about applying the KISS principle to your communication:

Keep
It
Simple
S____ (stupid, silly, etc.)

When was the last time you sat down with a newsletter to really take your time and read it? Or when was the last time you read the full, four-page long story on the internet?

In an age where we're constantly rushing and millions of things are competing for our attention, getting your message across simply and unhindered by fancy designs is of the utmost importance.

We're also faced with fancy new technologies that allow us to use 87 different fonts in each newsletter and have amazing animated graphics on our websites. In reality, these things just distract from our message.

Say the message, cut out the fluff, use a simple, attractive design, and move on with life. It makes your job faster and more effective.