You know that place in magazines, usually on the same page as the table of contents or maybe the editor's contribution, that includes the publication's name, contact information, the editor(s)' name and information, etc.? This is the standard for many publications, but not always for church publications.

Make sure you have one consistent place for all the important information in your newsletter and on your website. Below is a checklist for things to include:

• Church name
• Address (include city, state and zip)
• Phone number
• Fax number (optional)
• General church e-mail (if applicable)
• Key players for the church (pastor(s), music director, Sunday school director, council president maybe, etc.) - on a website this is probably a separate page.
• YOUR information (this can be included with the above, but make sure it specifies that you're the editor and you probably want it to be near or duplicated by the following...) - I have included a "Questions about this website, contact..." bit on EVERY page of our website.
• Newsletter deadlines - good to have somewhere on a website.

The last two are the real inspiration for this post, though the others are really important too. I see many newsletters that don't tell me how to contact the person responsible for the content. Don't assume that your members know who should get the information or how you want to get it. And yes, you should repeat that every month.

While we're on the subject, you should consider adding footers to the bottom of every page (except the first page). Include the church's name and/or the publication's name and the page number. Especially if folding disorients the reader a little, this will help them know where they are. Including the church name helps them remember what they reading and where it came from if they should take a page out or copy it.

Happy editing!