I've seen things online before about how people read online that I just CAN'T focus on.

How am I supposed to believe someone who can't follow their own advice?

I'll admit that writing for the web isn't my strong suit, which is why I might print this article by Michael Agger and read it over and over.

The article I'm talking about highlights the things we need to do to make our online information readable. This is essential to any of you working on your congregation's website. I would argue that it's also important for those writing for print. A few tips:

• Bulleted lists
• Bold print
• Helpful headings
• Short paragraphs

are some of the things that are also important for print. My belief is that print reading habits (at least in information-gathering reading, not pleasure reading) are moving in the direction of web reading.

The biggest problem with the article in reference is that it is rather long in screen space. If you can make it past the point where the author admits he probably is losing readers, you can make it through the whole thing and pick up some helpful tips.

Check it out now.

In case you don't - my number one tip having read it:

People are sniffing out real information online, don't focus on the fluff!