Unless you're new to your community, you probably barely notice the signs around your church. As a person still fairly new to southeastern Minnesota and even newer to the community in which I now live, I can guarantee that they are not unimportant to other people. Rev. Linda Gunderson, synod minister, wrote a River Crossings column on the subject of signage because of how important she feels it is.

I also came across a blog post from Church Relevance that might give you some useful tips. The most important one is location. One suggestion from the post is:

You’ve got to get up and walk around, asking yourself with every step: What will visitors be doing here? Where will their eyes be focused when they stand here? And what will they be thinking about over there?

Summarizing the rest of the tips is basically keeping it simple and visual so people get the idea quick. A full reading may only be 2-3 seconds - will they get the idea that quickly?

Read the post for more tips...